If our actions are strictly for our own benefit, what type of result could occur?
a. Supportive environment
b. Personal security
c. Hostile world in the long run
d. Friendly world in the long run
Ans: C
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The idea that decision makers find the notion of an actual loss more painful than giving up the possibility of a gain is called
A. a heuristic. B. an availability bias. C. a representativeness bias. D. the prospect theory. E. satisficing.
The AICPA has a peer review program that reviews and evaluates the portions of an audit firm's accounting and audit practice that are not inspected by the PCAOB
a. True b. False Indicate whether the statement is true or false
Select the statements reflecting the general sense of vulnerability that is relevant to target marketing.
A. A person is vulnerable as a consumer because he or she is unable in some way to participate as a fully informed and voluntary participant in the market exchange. B. A person is vulnerable because he or she is the typical customer for a particular product. C. A person is vulnerable because he or she is susceptible to some physical, psychological, or financial harm other than the financial harm from an unsatisfactory market exchange. D. A person may be seen as vulnerable because he or she belongs to some ethnic group, or is poor, or is a resident of a particular neighborhood. E. A and D. F. A and C.
Why is the introduction to a speech so important?
a. It composes 10% to 15% of the speech. b. We have only a few seconds to make an initial impression. c. It is often written after the main points have been outlined. d. Audience members have short attention spans.