A billboard best represents which Model of Communication?
A. Action
B. Interaction
C. Transaction
D. Verbal
A
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Answer the following statements true (T) or false (F)
1. The Professional Strategy Triangle does not apply to advertising copywriting. 2. Advertising copy should not break English grammar rules. 3. In traditional ad layout, the promise or benefit is in the call to action. 4. A tagline and a slogan are the same thing.
Line graphs are particularly well suited for __________.
A. illustrating comparisons B. displaying large amounts of data in a very small space C. clarifying comparative data over time D. representing a percentage of the whole
35 mm film has traditionally been associated with documentary, experimental and independent filmmakers because it offers lighter cameras and less expensive processing
Indicate whether the statement is true or false
When products are promoted across ________ lines, the Federal Trade Commission has the authority to oversee the advertising content
a. County b. Country c. State d. City