Britney likes to use coupons and tends to purchase whichever brand of food has the best coupon offer. Britney is which type of consumer?
A) promotion prone
B) brand loyal
C) price sensitive
D) shopper prone
A
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Even the best marketing communication can be wasted if the sender does not first
A. stimulate interest among stealth marketing consumers. B. determine the level of desire needed to sustain action. C. gain the attention of the consumer. D. offer testimonials from past consumers. E. generate consumer action.
Mexicans tend to be more cautious and want to spend more time discussing risks and potential problems that Americans might dismiss as improbable or irrelevant.
Answer the following statement true (T) or false (F)
During a stormy meeting of computer software firms, several company presidents said that without tariff cushions, many of them would go broke. They represent a new industry that needs protection until their firms grow to a size that will allow them to be competitive. Their comments are based on the
A. infant-industry argument. B. goal of equalizing the nation's balance of payments. C. national self-sufficiency argument. D. goal of protecting the health of citizens. E. goals of retaliating for another nation's trade restrictions.
When corporate taxes rates are ________, the after-tax earnings of corporations are ________, which means ________ money for shareholders
A) increased; decreased; more B) decreased; increased; more C) increased; increased; more D) decreased; decreased; less