________ punishments may result in fines
A) Criminal
B) Civil
C) Both A and B
D) Neither A nor B
Answer: C
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During background assessment:
A) historical data are collected and updated. B) a situation analysis is performed. C) an audit is initiated. D) estimates of market potential is forecasted.
Developed in 1947, the ______ is the cornerstone of communication models and is still in use today.
A. Channel-Source B. Shannon-Source C. Shannon-Weaver D. Palmer-Shannon
Which of the following is a difference between the marketing concept and the selling concept?
A) The marketing concept focuses on customer needs, whereas the selling concept focuses on existing products. B) The marketing concept focuses on customer conquest, whereas the selling concept focuses on targeting the right customers. C) The marketing concept takes an inside-out perspective, whereas the selling concept takes an outside-in perspective. D) The marketing concept is product-centered, whereas the selling concept is production-centered. E) The marketing concept focuses on short-term sales, whereas the selling concept strives to build long-term customer relationships.
Critique the alternative explanations of how scale and non-scale strategies can be combined effectively in particular cases. Do the alternative explanations have differing implications for how the enterprise should develop its future strategy?
What will be an ideal response?