Within the five categories of brand geography
a. Regional brands advertise within national borders
b. International brands employ standard marketing approaches
c. Global brands adjust strategy and message to local culture
d. National brands are often retail with small footprints
b. International brands employ standard marketing approaches
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Public relations professional Lisa Eggerton of RSCG Magnet says, "Research gives a context in which to talk about a product." What does this quote mean?
A) Research findings can be used to substantiate hunches about a product. B) In the minds of consumers, research adds credibility to a product. C) Armed with research findings, a company can claim whatever it wants. D) Both A and B. E) None of the above.
Which of the following is a guideline for using gestures?
a. They should be purposefully used. b. They should never be used during formal speaking occasions. c. They should be used in an exaggerated manner. d. They should be rhythmic.
Jourard found that Puerto Rican couples touch more in one hour than American couples
Indicate whether this statement is true or false.
How have a few conglomerates been able to control most of the news and information on the media:
a. generosity of media lobbyists toward politicians b. corporate lobbyists have helped push through legislation favoring verticalintegration c. government is sympathetic to vertical integration d. Washington tilts the playing field in favor of the biggest players e.all of these choices