A definition of culture does not include ______.
A. individual qualities
B. customs and scripts of a group
C. traditions that are shared by a group
D. learned beliefs and values
A. individual qualities
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International business differs from domestic business in that a firm operating across borders must deal with
A. all three of the domestic environment, the foreign environment, and the global environment. B. all three of the international environment, the domestic environment, and the foreign environment. C. the foreign environment and the international environment. D. the international environment. E. two of the international environment, the domestic environment, and the global environment.
Sabrina just received a toy from her mother for her seventh birthday.The toy was recommended by her elementary school teacher for its educational value.The teacher has been conducting lectures on educational toys for children.Sabrina’s teacher is what kind of customer?
a. decision maker b. recommender c. influencer d. economic buyer
What document provides a one- to two-page summary of the marketing plan's main points?
A. the strategic plan B. the mission statement C. the SWOT analysis D. the organizational summary E. the executive summary
What is the operations, production, and supply section of a new venture business plan typically referred to as?
a. The front end of the venture b. The organizational element of the venture c. The back end of the venture d. None of the above