John F. Mahon suggests which three PR strategies are most appropriate?

a. containing/shaping/coping
b. evaluating/monitoring/implementing
c. deriving/defining/shaping
d. defining/shaping/implementing


A

Communication & Mass Media

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_____ cues indicate your reluctance to assume the role of speaker

A) Backchanneling B) Turn-denying C) Turn-requesting D) Turn-yielding

Communication & Mass Media

Which one of the following does the PR practitioner use as framework for addressing organizational problems and opportunities?

a. marketplace environment conditions b. the organization’s stakeholders c. target audience research d. the organization’s mission

Communication & Mass Media

Conditional statements do not leave room for interpretation

Indicate whether this statement is true or false.

Communication & Mass Media

The main goal in an informative speech is to help the audience:

a. change minds or attitudes. b. understand new information. c. be entertained. d. move to action.

Communication & Mass Media