John F. Mahon suggests which three PR strategies are most appropriate?
a. containing/shaping/coping
b. evaluating/monitoring/implementing
c. deriving/defining/shaping
d. defining/shaping/implementing
A
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_____ cues indicate your reluctance to assume the role of speaker
A) Backchanneling B) Turn-denying C) Turn-requesting D) Turn-yielding
Which one of the following does the PR practitioner use as framework for addressing organizational problems and opportunities?
a. marketplace environment conditions b. the organization’s stakeholders c. target audience research d. the organization’s mission
Conditional statements do not leave room for interpretation
Indicate whether this statement is true or false.
The main goal in an informative speech is to help the audience:
a. change minds or attitudes. b. understand new information. c. be entertained. d. move to action.