. _____ people state their opinions and stand up for their rights, but do not hurt others in the process

A) Assertive
B) Aggressive
C) Ambiguous
D) Authoritative


Answer: A) Assertive

Communication & Mass Media

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Corporate sponsorships provide all of the following EXCEPT

A) An immediate return on brand investment B) reputation and image enhancement C) brand visibility D) a focal point for marketing and sales E) publicity and media coverage

Communication & Mass Media

Questions, whether rhetorical or polling, can be an effective way to get the audience?s

attention. Indicate whether the statement is true or false

Communication & Mass Media

In a speech noting how high school drop outs affect us economically, James cited a

report by the CBS Evening News (May 28, 2010) that drop outs cost taxpayers more than $8 billion annually in public assistance programs like food stamps. Before moving ahead with other evidence, it would be helpful for James to ____. A) offer the disclaimer that statistics don't necessarily "prove" anything B) translate that statistic into more specific or more personal terms C) note whether CBS was using a descriptive or inferential statistic D) note whether CBS was using the mean, median, or mode

Communication & Mass Media

A uses and gratifications study is used to study all media content in order to understand readers’ motives and personal and psychological reward

Indicate whether the statement is true or false.

Communication & Mass Media