Which of the following is a service industry in the United States that is likely to see growth due primarily to demographic changes?
A) living assistance for seniors
B) babysitting services for baby boomers
C) health services for medical tourists
D) technology consulting for businesses
E) database services for businesses
A
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The ________ process consists of analyzing marketing opportunities, selecting target markets, designing marketing strategies, developing marketing programs, and managing the marketing effort
A) marketing planning B) strategic planning C) market research D) opportunity analysis E) operational management
Promotion typically takes the long-run view
Indicate whether the statement is true or false
Despite its weaknesses, markup pricing remains popular for which of the following reasons?
A) Sellers can determine demand much more easily than they can estimate costs. B) By tying the price to cost, the pricing task becomes more sophisticated. C) When all firms in the industry use markup pricing, price competition flourishes. D) Sellers take advantage of buyers when the latter's demand becomes acute. E) Many people feel that cost-plus pricing is fairer to both buyers and sellers.
Vancouver, Canada's Fortuna Silver Mines has focused on its two fully owned, fully integrated silver mines in Peru and Mexico to spur organic growth while looking for a third mine to drive further growth because the existing mines are not expandable
Indicate whether the statement is true or false