The ________ process consists of analyzing marketing opportunities, selecting target markets, designing marketing strategies, developing marketing programs, and managing the marketing effort
A) marketing planning
B) strategic planning
C) market research
D) opportunity analysis
E) operational management
A
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According to Immanuel Kant, “treating humanity as an end” means treating people with ______.
Fill in the blank(s) with the appropriate word(s).
Which of the following is NOT an effective guide for a question-answer session in a formal presentation?
a. Anticipate the kinds of questions the audience may ask. b. Disregard anyone who tries to ask a question during the presentation. c. Politely move from a questioner who is dominating the discussion to another audience member. d. Remind the audience that you will take questions at the end of the presentation.
When people think of what marketing entails, they typically think about the marketing mix element referred to as ________.
Fill in the blank(s) with the appropriate word(s).
Peter Senge, of MIT, recognized three types of leaders. Which of the following describes individuals who champion and guide ideas, create learning infrastructure, and establish a domain for taking action?
A. internal networkers B. local line leaders C. executive leaders D. shop floor leaders