Which of the following is a function of forecasting?
A) setting a target value and telling the program which variable to change to reach the goal
B) using semantic structures and linguistic relationships to extract meaningful business intelligence
C) calculating relationships between variables and allowing users to change some variables to see how others are impacted by it
D) analyzing seasonal trends, using statistical decision support tools, to predict the future
D
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A ________ is an opportunity in which a retailer develops a new retail mix for the same target market.
A. market expansion growth opportunity B. diversification growth opportunity C. wholesale format development growth opportunity D. market penetration growth opportunity E. retail format development growth opportunity
Dollar General profitably appeals to families with more modest means. The retailer's approach is most likely referred to as ________
A) mass distribution B) cost leadership C) consumer-generated marketing D) target marketing E) undifferentiated marketing
A regional supermarket chain gathers monthly information from the same consumers. It continuously monitors the in-store promotions the consumers are exposed to and records their purchases. It uses the mail to send different promotions to different areas, and consumers complete diaries recording grocery purchases in return for a small fee. This is an example of:
A. the use of a people meter B. a scanner-based research system C. an EDI study D. a CLT interview E. machinated observation
The federal regulatory agency responsible for regulating the activities of life insurance companies is
A) the Federal Deposit Insurance Corporation. B) the Federal Reserve. C) the Federal Life Insurance Board. D) none of the above; there is no such federal regulatory agency.