Dollar General profitably appeals to families with more modest means. The retailer's approach is most likely referred to as ________
A) mass distribution
B) cost leadership
C) consumer-generated marketing
D) target marketing
E) undifferentiated marketing
D
You might also like to view...
Prady, Inc began operations on October 1, 2011, with 3,000 shares of $2 par common stock authorized. Prady issued all of its common stock during 2011 and 2012. On December 31, 2012, Prady repurchased 1,000 shares of its outstanding shares, then reissued 500 of these shares on March 1, 2013. On June 1, 2013, Prady declared a 2-for-1 stock split. As a result of this stock split, which of the
following is true? A) Assets decreased. B) Stockholders' equity decreased. C) Stockholders' equity increased. D) Total stockholders' equity remained the same.
The ____ is an Oracle built-in procedure that allows developers to associate their own error number and message to an error.
A. SQLCODE B. SQLERRM C. RAISE_APPLICATION_ERROR D. WHEN OTHERS
Management accountability is the manager's responsibility to the various stakeholders of the company to maximize profits
Indicate whether the statement is true or false
Which of the following is the first step in handling customer complaints?
A. Asking the customer to recommend a solution and agreeing on a solution B. Paraphrasing the complaint and apologizing C. Implementing a solution quickly D. Preventing future complaints and following up