What theory about media effects do reporters and lawyers often seem to adopt in the case of school shootings?

What will be an ideal response?


ANS: The hypodermic needle theory. Attorneys and the media often argue that a violent song or movie had an immediate effect on a teenager's attitude and behavior and somehow triggered the shooting.

Communication & Mass Media

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When a speaker is advocating for acceptance of his viewpoint on a particular topic, the goal of the speech is to __________.

A. persuade B. inform C. inspire D. entertain

Communication & Mass Media

Which of the following is NOT a redundancy technique in advertising?

A) barrages B) bunching C) positioning D) multimedia trailing

Communication & Mass Media

A company hired Matthew, a public relations expert, to help one of its executives prepare for a press conference. Matthew is rather good at giving press conferences, and he has a thorough knowledge about the areas that need to be covered

But, the invited journalists are known for asking tough questions and giving spokespersons a hard time. What strategy should Matthew follow to prepare the executive? a. Hold practice Q&As b. Do a postmortem c. Reassure the spokesperson d. Practice interviewing the interviewer

Communication & Mass Media

Using the standard criteria for theory evaluation, critique Cultural Studies.

What will be an ideal response?

Communication & Mass Media