A company hired Matthew, a public relations expert, to help one of its executives prepare for a press conference. Matthew is rather good at giving press conferences, and he has a thorough knowledge about the areas that need to be covered

But, the invited journalists are known for asking tough questions and giving spokespersons a hard time. What strategy should Matthew follow to prepare the executive?
a. Hold practice Q&As
b. Do a postmortem
c. Reassure the spokesperson
d. Practice interviewing the interviewer


A

Communication & Mass Media

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All of the following are levels in Maslow's Hierarchy of Needs EXCEPT

A) Basic needs. B) love. C) belonging. D) domination. E) self-actualization.

Communication & Mass Media

Vocal interferences such as "uh" and "you know" are called ____________

Fill in the blanks with correct word

Communication & Mass Media

Which of the following objectives best illustrates a strategy based on motivation?

a. Engage and educate healthcare professionals about sustainability best practices. b. Mitigate negative news with “good news” about the company and its new CEO. c. Establish pediatric dentists and the AAPD as a trusted source and champion for children’s oral health. d. Emphasize checking accounts as the entry point to the overall bank experience.

Communication & Mass Media

Critical thinking abilities are one of the enduring concerns of the communication field.

a. true b. false

Communication & Mass Media