How do Virgin Atlantic's public relations tactics reflect and reinforce its core values?
What will be an ideal response?
Answer: Virgin Atlantic's public relations tactics included having its Chairman Sir Richard Branson bungee-jump from the top of a Law Vegas hotel and inventing a new lipstick—"Upper Class Red"—for its first class passengers. These antics humorously reflect the company's mission of matching passengers who are passionate about flying with employees who are passionate about Virgin airline. According to Branson, these PR tactics give employees an opportunity to display the "energy, the determination, the wit, and the wisdom" that drive the company. In its community relations programs, the company displays its commitment to sustainability, which offer it a "triple win"—saving energy, reducing carbon emissions, and saving money. Virgin makes extensive use of research to evaluate its progress in relationship-building programs. The company's PR staff, like the company itself, strive to keep learning and seeking new challenges.
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The Quarterly Journal of Speech is an example of a ________. )
Fill in the blanks with correct word
Prestigious international and national media set the trends for coverage of a crisis, but they cover the story only at its height, while local news media __________
a. use wire service stories b. cover the story until the end of the crisis c. are often biased in their coverage d. assign fewer reporters
“Glomarization” means that an agency:
a) must confirm the existence of a record; b) must deny the existence of a record; c) sends all records asked for by a requester; d) neither confirms nor denies the existence of a record; e) none of these are correct.
A decision taken by just more than half the number of people in a group or team is called a
a) supermajority b) majority. c) minority. d) consensus.