“Glomarization” means that an agency:
a) must confirm the existence of a record; b) must deny the existence of a record; c) sends all records asked for by a requester; d) neither confirms nor denies the existence of a record; e) none of these are correct.
D
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Earned media is public attention that is purchased such as television commercials
Indicate whether the statement is true or false
The comparative advantages pattern can be used when
A) the audience agrees with the solution, but not the problem. B) the audience agrees with the solution, but not the steps taken to get to the solution. C) the audience agrees with the problem, but not the solution. D) the audience doesn't agree with any part of the speech.
What is crisis management?
A) helping a client or organization through an emergency B) covering up the mess a predecessor has made C) protecting the corporate hierarchy from intensive press scrutiny D) masking the absence of a strategic plan
Qualitative research methods __________
a. often use statistics to measure effects b. focus on media ratings c. are the best form of audience measurement d. provides non-numerical knowledge about communication e. all of the above