What assumption must be made in order for the theory behind the advertising response curve to be true?
A. Reach and frequency multiplied together equals GRP.
B. Continuity must be maintained on an even level.
C. All ad exposures are equal.
D. Creativity determines reach.
E. Effective reach is more significant than effective continuity.
Answer: C
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Distributive fairness is
A. customers' perception of a retailer's customer service on the basis of reliability, assurance, tangibility, empathy, and responsiveness. B. the retailer's rigid adherence to the set guidelines in order to reduce variability in handling customer complaints. C. customers' perceived fairness of the process used to resolve service complaints. D. the standard approach used by a retailer to deal with all customer complaints. E. customers' perception of the benefits received compared with their costs in terms of inconvenience or monetary loss.
At the core of international consumer relations lies an attitude of delivering dependable products in a manner that is ________
A) service-oriented and ethical B) the minimum quality people are willing to pay for C) obscure so it is difficult for consumers to know how to complain D) highly processed
Which type of team coaching is focused on strategies to improve performance and coordinate roles and tasks among team members?
a. Motivational b. Consultative c. Educational d. Contingent
Forest Company had $170,000 in sales on account last year. The beginning accounts receivable balance was $14,000 and the ending accounts receivable balance was $12,000. The company's accounts receivable turnover was closest to:
A) 13.08 times B) 12.14 times C) 14.17 times D) 6.54 times