When FedEx communicates with its target markets through the use of a print medium such as Newsweek magazine, it is using which element of the promotion mix?
A) sales promotion
B) personal selling
C) word of mouth marketing
D) direct marketing
E) advertising
E
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In the contingency model, if your leadership orientation does not match the situation in your workplace, Fiedler recommends that you
A. alter your leadership style. B. move to a more suitable situation. C. try to alter employees' personalities. D. get an assistant with the preferred orientation. E. gradually change the makeup of your employees.
One reason that a common-size statement is a useful tool in financial performance evaluation is that it enables the user to
A) make better comparisons of two companies of different sizes in the same industry. B) determine which companies in a single industry are of the same size. C) judge the relative potential of two companies of similar size in different industries. D) determine which companies in a single industry are of the same value.
Which of the following expresses the ideas most efficiently?
A) ?Tanya discussed the proposal with Jason so that Jason could understand the proposal before the meeting. B) Tanya discussed the proposal with Jason so that he could understand it before the meeting. C) Tanya discussed the proposal with Jason so that he could understand the proposal before the meeting.
If John shoots Bill when he sees him stealing a packet of gum from John's convenient store, John will not be able to use defense of property as a defense because:
a. guns are only allowed for defense of human life b. only policemen are allowed to use guns to defend property c. there were no witnesses d. the force was not reasonable under the circumstances e. the gum was worth less than $10,000