Unbalanced capacities that limit cost savings, difficulties in combining specializations, and reduced flexibility are disadvantages associated with
A. strategic alliances.
B. horizontal integration.
C. vertical integration.
D. divestiture.
Answer: C
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Ownership of debt instruments of the government and other companies that can be readily converted to cash are best reported as:
a. long-term investments. b. cash. c. marketable securities. d. intangibles. e. inventory of near-cash items.
Pediacertain Pet Supplies, a pet-food company, divides the pet market according to the pet owners' gender, occupation, income, and family life cycle. In this case, which of the following variables has the company used for market segmentation?
A) geographic B) psychographic C) benefit D) demographic E) occasion
Which of the following is a true statement about the Four Ps of the marketing mix?
A) A decision about one of the Ps affects every other marketing-mix decision. B) Product is always the most important of the Four Ps. C) Place is typically the least important of the Four Ps. D) The Four Ps have little effect on a product's market position. E) The Four Ps are used to determine a product's target market.
A noncash investing activity should be disclosed in a note to the statement of cash flows or on a separate schedule.
Answer the following statement true (T) or false (F)