Pediacertain Pet Supplies, a pet-food company, divides the pet market according to the pet owners' gender, occupation, income, and family life cycle. In this case, which of the following variables has the company used for market segmentation?
A) geographic
B) psychographic
C) benefit
D) demographic
E) occasion
D
You might also like to view...
________ may be desirable because it is easier to compare the beta coefficients than it is to compare the raw coefficients
A) Covariance B) Standardization C) Correlation D) Regression E) Analysis of variance
A major advantage of the retail method of accounting is that _____
a. costs do not have to be decoded b. a physical inventory is required to prepare an operating statement c. frequent operating statements are not possible or necessary d. no adjustments to inventory values need be recorded
Since marketing managers have to be able to evaluate research results, they should be involved in the design of research projects, even though they may not be research specialists.
Answer the following statement true (T) or false (F)
An organization chart is a graphical illustration of the formal structure of an organization
Indicate whether the statement is true or false.