The first and most important rule governing brainstorming is to
A. appoint a recorder who will evaluate and decline to write down ideas s/he deems unsound.
B. avoid evaluation or criticism of any idea or suggestion offered.
C. schedule a short amount of time for ideas to be thrown around for consideration.
D. write all suggestions on a large piece of chart paper that everyone can see.
E. none of the answers is correct.
Answer: B
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The word count for a 30-second radio commercial is approximately:
a. 100-120 words b. 60-75 words c. 80-100 words d. 120-150 words
As you select your topic, what criteria should you make sure you meet?
What will be an ideal response?
A TV commercial has a male spokesperson who says, "Don't forget your sweetheart on Valentine's Day, guys. Get her something wonderful." Is this gender-appropriate language?
A. No; the spokesperson is using heterosexist language, assuming all guys are straight. B. No; the spokesperson is being sexist by only addressing men who have "sweethearts" in their lives. C. Yes; the ad is aimed at men, so using the terms "sweetheart" and "guys" is appropriate. D. Yes; since the spokesperson is male, he can aim the ad at men who need to be reminded about Valentine's Day gifts.
Matching
1) selecting, attending to, creating meaning from, and responding to verbal and nonverbal messages A) understanding 2) physiological process of decoding sounds B) listening 3) sorting through various sounds competing for your attention C) selecting 4) focusing on a particular sound or message D) hearing 5) assigning meaning to sounds E) attending