A 95% confidence interval for a population mean is determined to be 100 to 120 . If the confidence coefficient is reduced to .90, the interval for ? _____
a. becomes narrower
b. becomes wider
c. does not change
d. becomes .1
a
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The lower classes use more restrictive codes than do the upper classes. How does this knowledge change the way insurance might be sold to a working-class man compared to an upper-class man?
A) The promotion to the working-class man should emphasize his immediate satisfaction in knowing that his family will be cared for, while the upper-class promotion should emphasize the long-term consequences of the choice. B) The promotion to the working-class man should emphasize the long-term benefits of insurance, while the upper-class promotion should emphasize the short-term consequences of the choice. C) The promotion to the working-class man should emphasize pictures while the upper-class promotion should emphasize words. D) Both men would receive the same ad because elaboration codes have been found to be irrelevant to this product category.
Concept evaluation tests are used to:
A) reduce the concepts under consideration to a manageable number. B) generate new product ideas. C) refine the concept statements. D) quantitatively assess demand for the concept.
In which of the following stores would you be most likely to encounter a four-way fixture?
A. Pet Mall, a pet store B. Globes, a retailer of antique atlases, maps, and globes C. Harris Music Store, retailer of musical instruments D. Dazzle, a fashion apparel store E. Farm Foods, an organic produce store
Unemployment Insurance allows unemployed workers to continue to have at least some ______ power.
A. retirement B. medical C. purchasing D. commission