Which of the following goals satisfies the SMART criteria?

A. "As a talented florist, I will sell $100,000 in flowers."
B. "This company will greatly improve its performance next year."
C. "Within the next six months, I will grow my sole proprietorship into a corporation that is larger than Apple and IBM combined."
D. "Improve our customer-service ratings."
E. "In the next quarter, our Houston sales rep will increase sales by 10%."


E. "In the next quarter, our Houston sales rep will increase sales by 10%."

A SMART goal is one that is Specific, Measurable, Attainable, Results-oriented, and has Target dates (SMART). "In the next quarter, our Houston sales rep will increase sales by 10%" is the only goal that satisfies all five criteria.

Business

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