Service organizations can immerse the consumer in the service, or have the consumer become a participant in the service, as they practice ________
Fill in the blanks with correct word
experience differentiation
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A consumer who is armed with information and is narrowing down his choices and comparing the pros and cons of each remaining option is in the ________ step of the consumer decision-making process
A) problem recognition B) information search C) evaluation of alternatives D) product choice E) postpurchase evaluation
The Appliance Division of Electrotech Corporation reported the following results for a recent year Sales $9,000,000 Expenses 7,500,000 Total assets (1/1) 6,000,000 Total assets (12/31) 6,200,000 Refer to the Appliance Division What was the profit margin for The Appliance Division?
a. 17% b. 24% c. 25% d. 69%
To facilitate Kraft's goal of enhancing growth prospects within developing-country markets, between 2006 and 2012 the company
A. gave full profit-and-loss accountability to the business units. B. centralized product development activities to enhance new product creation. C. moved an increasing proportion of decisions to the company's Illinois headquarters. D. diversified away from global snacks and entered into housewares and clothing. E. gave headquarters increased control over human and financial resource management.
If the net present value of a project is zero based on a discount rate of 16%, then the internal rate of return is:
A. greater than 16%. B. equal to 16%. C. less than 16%. D. cannot be determined from this data.