Internet sites, physical stores, and kiosks are most closely associated with which element of the marketing mix?
A. price
B. promotion
C. place
D. product
E. proximity
Answer: C
You might also like to view...
Furniture is high in credence qualities
Indicate whether the statement is true or false
Which one of the following is not a primary driver of audit quality?
a. Skills and personal qualities of audit staff. b. Reasonable audit fees. c. Effective audit processes.. d. Audit firm culture.
What is the first step in workflow analysis?
A. Identify the end result of the work process B. Examine the work process used to generate the product C. Determine the people needs D. Analyze which processes lead to which inputs E. Identify all inputs used.
In CASE 1.1 Sorrell v. IMS Health Inc, drug manufacturers challenged as unconstitutional a Vermont statute prohibiting pharmacies form selling prescriber-identifying information for marketing prescription drugs without the consent of prescribers. The U.S. Supreme Court ruled that:
a. although speech promoting marketing was not protected by the First Amendment, the law was unconstitutional based on the due process clause. b. the statute regulated commercial speech which was evaluated under an "intermediate" standard and that the law was, therefore, constitutional. c. the statute did not involve constitutional issues and was, therefore, a permissible type of regulation. d. the conduct prohibited by the law was protected by the First Amendment and that the law was unconstitutional.