As indicated by Maslow's need hierarchy, people may respond favorably to
a. appeals that focus on promises of best price and the need to find a bargain.
b. appeals that fulfill physiological, security, and safety needs.
c. appeals that fulfill social, ego, and self-actualizing needs.
d. both b and c.
D
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What is the goal of a letter of recommendation?
A) To verify dates of employment B) To verify salary C) To verify the nature of your relationship with the candidate D) To verify the candidate has the characteristics necessary for the job E) To verify the candidate is eligible to work at the organization
Which of the following marketing communication tools includes the functions of building up a positive corporate image and handling unfavorable stories and events?
A) sales promotion B) sponsorship C) direct marketing D) public relations E) advertising
________ is the effort to reverse the decline of a business.
Fill in the blank(s) with the appropriate word(s).
When does defamation occur in post-employment references?
What will be an ideal response?