According to research, creative thinkers have all of the following qualities EXCEPT:
a) they are prepared and knowledgeable.
b) they are tolerant of ambiguity and messiness.
c) they focus intensive effort on the problems.
d) they are wreck-less risk takers.
ANS: d
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Terrence, a PR professional, is asked to find out how many people have been exposed to a message. What are these numbers called?
a) Media impressions b) Media awareness c) Media strategies d) Media resources
The visual appeal of a video bite should match the ______.
A. reporter’s energy level B. audience’s knowledge of editing techniques C. appeal of the story itself D. quality of the attached advertisement
Standing “at arm’s length”
a. chronemics b. paralanguage c. disfluencies d. proxemics e. kinesics
A comparative advantage case is a strategy used by the opponent to offer a counterproposal or minor repair to the advocate's reason for change arguments
Indicate whether the statement is true or false.