Sentences in broadcast news writing should be kept short (a maximum of this many words)

A. 10 to 12
B. 15 to 20
C. 20 to 25
D. 25 to 30


C. 20 to 25

Communication & Mass Media

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Answer the following statement(s) true (T) or false (F)

1. Research is found in the first step of a PR plans. 2. PR models do not include goals for consumers 3. Effective campaigns are about creating a PR plan. 4. Good public relations models include the development of strategic communication targets with defined goals, objectives, tied to a clear organizational purpose. 5. A good PR practitioner will address challenges when they arise.

Communication & Mass Media

________ refers to the speed of feedback, the degree of formality and structure in the language, the variety of language used, and the tone of voice and facial expressions

Fill in the blank with correct word

Communication & Mass Media

Systems theory originated with the study of

A. organizations B. sociology C. biology D. communication E. machine

Communication & Mass Media

The use of time to communicate is called __________

Fill in the blanks with correct word

Communication & Mass Media