The ________ is termed so because it is the average duration in which people make up their minds to continue the contact or separate during social situations.
A. transition period
B. four-minute sell
C. one-minute barrier
D. perceptual period
Answer: B
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Good marketing managers know that
A. marketers can't create internal drives in consumers. B. it is not that difficult to develop a marketing strategy that gets consumers to do what they don't want to do. C. marketing strategies can't influence consumer "wants." D. None of these answers is correct.
Local habits of daily shopping require
A. efficient supply chains and distribution. B. smaller packages. C. public transportation and taxi service. D. the use of autos.
Companies HD and LD have the same total assets, sales, operating costs, and tax rates, and they pay the same interest rate on their debt. Both firms finance using only debt and common equity, and total assets equal total invested capital. However, company HD has a higher total debt to total capital ratio. Which of the following statements is CORRECT?
A. Given this information, LD must have the higher ROE. B. Company LD has a higher basic earning power ratio (BEP). C. Company HD has a higher basic earning power ratio (BEP). D. If the interest rate the companies pay on their debt is more than their basic earning power (BEP), then Company HD will have the higher ROE. E. If the interest rate the companies pay on their debt is less than their basic earning power (BEP), then Company HD will have the higher ROE.
Niche competitive advantages are quite common.
Answer the following statement true (T) or false (F)