The most obvious persuasive technique is an appeal based on ______________
a. repetition and insistence
b. logic and reasons
c. coercion and deception
d. confusion and jargon
b
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Which of the following statements is TRUE of the factors that affect an advertising budget?
A) High-market-share brands usually require proportionately high advertising expenditure as a percentage of sales to maintain share. B) Brands in less-differentiated or commodity-like product classes require less advertising to establish a unique image. C) New products typically merit large advertising budgets to build awareness and to gain consumer trial. D) In a market with few competitors and moderate advertising spending, a brand must advertise more heavily to be heard. E) Established brands usually are supported with high advertising budgets, measured as a ratio to sales.
The retail strategy mix in direct selling emphasizes convenience in shopping and a personal touch
Indicate whether the statement is true or false
A company's stock is selling for $35.70 per share at year-end. This current year it paid shareholders a $1.43 per share cash dividend, reported earnings per share of $11.00, and had 750,000 common shares outstanding at year-end. Calculate the company's dividend yield.
What will be an ideal response?
A _______________________________ is an attempt by employees to force an employer to concede to union demands doing their work exactly "by the book."
Fill in the blank(s) with the appropriate word(s).