Active cooperation is induced by what Kenneth Burke called
a. the negative
b. identification.
c. sub-stances.
d. signs.
b
Communication & Mass Media
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In terms of the effects of mass communication, _______________ is a process of determining what news, information, or entertainment will reach a mass audience is called
a. gatekeeping. b. agenda setting. c. manipulation. d. persuasion.
Communication & Mass Media
Explain the advantages and disadvantages in using film and video as a presentational aid
What will be an ideal response?
Communication & Mass Media
Explain the impact of someone?s attention span on selectivity
What will be an ideal response?
Communication & Mass Media
Collectivist and high context cultures may use third-party mediators in order to avoid losing face or embarrassment
Indicate whether this statement is true or false.
Communication & Mass Media