In terms of the effects of mass communication, _______________ is a process of determining what news, information, or entertainment will reach a mass audience is called
a. gatekeeping.
b. agenda setting.
c. manipulation.
d. persuasion.
a
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Most ad agencies will offer advertisers all of the following services EXCEPT
A) counsel on selling their products and services. B) design services to create the actual ads. C) expertise in placing the ads in the most advantageous media. D) recommending product improvements and updates.
Which of the following is true of Internet research?
A. Surfing the web is the same as researching on the Web. B. A single search for a single search engine will generate all the information available on the Internet. C. Like other refereed sources, Internet information has been checked for accuracy. D. A single keyword will not find all the information on a topic.
In a library, print reference items are distinguished by
a. the call number 300. b. the prefix ref. c. their location behind the circulation desk. d. a red book cover.
A componential analysis is used in order to determine the ways that domain members differ from one another
Indicate whether the statement is true or false.