_____ factors are critical to the internal environment of an organization seeking to have its managers pursue innovative activity.
a. Six
b. Seven
c. Five
d. Three
ANSWER: c
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When Yolanda went shopping, she paid a lot to buy a jacket that had a well-known designer's tag attached to it. After a few days, she came across a store-brand jacket that looked similar but was one-fifth the price of the one she had bought
She didn't give this a second thought because she was convinced that the designer label she had bought was worth it. What does this suggest about consumer psychology?
Through a process of ________, traditional intermediaries are being eliminated as many companies question the value added by layers in the distribution channel
A) knowledge management B) disintermediation C) horizontal marketing D) vertical marketing E) hybrid marketing
Of the five behavioral science disciplines, which one has helped organizational behavior with designing performance appraisals and recruitment techniques?
a. Psychology b. Sociology c. Social psychology d. Political science
A consumer's external social environment includes
A. cognitive, affective, and behavioral environments. B. impulse, habitual, and limited problem-solving processes. C. the customer's family, reference groups, and culture. D. universal, retrieval, and evoked sets. E. functional and psychological needs.