Gift promises create legally enforceable contracts
Indicate whether the statement is true or false
FALSE
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_____________ has two treaties that protect the copyrights of intellectual property worldwide on properties such as books, songs, films, and pirated CDs and DVDs.
a. The European Union’s Electronic Commerce Directive b. Millennium Development Summit c. The World Intellectual Property Organization d. USA Patriot Act
An ad for Kool Kids, a kidswear company, is featured in the August issue of a teen magazine, Teen 360. The ad shows children between the ages of 3 and 12 on a ramp. In terms of the response stages of the persuasion matrix, the ad is ineffective in reaching the intended target audience, the parents, because
A. the media channel used is inappropriate. B. it contains jargons that is incomprehensible to the target audience. C. it is not endorsed by a celebrity parent. D. of the extensive clutter. E. its portrayal is offensive.
In the context of balance sheets, accounts receivable is an example of _____.
A. current liabilities B. immovable assets C. current assets D. depreciated liabilities
According to the risk-adjusted net present value, an investment should be made if
A. the net present value is positive. B. the internal rate of return is positive. C. the cost of capital is positive. D. the cost of equity is positive.