Which of the following statements about personal selling is FALSE?
A. A salesperson is often a representative of the whole company.
B. Personal selling is often a company's smallest single operating expense.
C. Good salespeople present both the advantages and the disadvantages of their products.
D. Helping to buy is good selling.
Answer: B
You might also like to view...
We use which of the following to announce our attitude toward a particular subject of discussion?
A. votive language B. emotive language C. euphemisms D. bypassing
Which of the following statements is true about an indirect channel?
A) The company has a direct contact with the end customers. B) The product or service remains under the control of the company from production to customer. C) Indirect channels can reach more customers and perform functions that the sales force cannot. D) The message given to the customers by the channel is entirely controlled by the organization.
Why is it important to take a systematic approach to changing ethical culture?
What will be an ideal response?
The marker of a true transnational strategy is
A. host governments enact regulations requiring that products sold locally meet strict manufacturing specifications or performance standards. B. market growth rates vary considerably from country to country. C. plants need to be scattered across many countries to avoid high shipping costs. D. striking the right balance between thinking globally and acting locally, even though it is more costly and complex to implement. E. a big majority of the company's rivals are pursuing localized multidomestic strategies.