Azure Air, an airline company, offers attractive prices to customers with tighter budgets. A no-frills airline, it charges for all other additional services, such as baggage handling and in-flight refreshments
Which of the following best describes Azure Air's pricing method?
A) target profit pricing
B) good-value pricing
C) cost-based pricing
D) break-even pricing
E) penetration pricing
B
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The personnel department authorizes changes in employee pay rates
Indicate whether the statement is true or false
DealIt! is an online retailer of electronic goods. After HP announced that it was spinning off its
hardware division and consequently selling its tablet devices at throwaway prices, a huge demand for these devices arose. DealIt! was one of the few retailers to still hold stock of the tablet devices. DealIt! decided to sell the HP tablet devices at prices 25% more than those offered by the official HP online store. Customers lapped up the goods as they still presented a bargain for them. Which of the following pricing objectives did DealIt! pursue in the above case? A) market skimming pricing objective B) survival pricing objective C) profit maximization pricing objective D) market share maximization pricing objective
An example of a tangible attribute as studied by SERVQUAL is _____
a. a service technician's uniform b. the providing of services when promised c. the giving of attention to a customer's complaint by a service technician d. keeping customers informed about when their service will be performed
Choose the correct word or words in parentheses. Everyone should be ready to show (his or her, their) identification