AutoFry is the leading manufacturer of ventless deep fryers for supermarket deli and food service operations. It has developed a new high-capacity fryer. The company has decided to purchase a mailing list of thousands of food service managers and to send out brochures with a detachable card that the managers can use to request more information. AutoFry is involved in:
A. lead qualification
B. lead generation
C. sales presentation
D. the close procedure
E. moving through the sales continuum
Answer: B
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