Good stories have a beginning that sets the stage, a heart that moves to a conclusion, and an ending that ties up all the loose ends

Indicate whether the statement is true or false.


Answer: True

Communication & Mass Media

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Universal messages can be well expressed through presentation aids

Indicate whether the statement is true or false

Communication & Mass Media

Nothing good ever comes from crises

Indicate whether this statement is true or false.

Communication & Mass Media

Based on research presented in the text, demonstrate why millennials are an important demographic to consider for cause-related marketing activities.

What will be an ideal response?

Communication & Mass Media

Identify the acronym CHR:

a. contemporary hit radio b. country hit radio c. both A & B d. both B & C e. all of these f. none of these

Communication & Mass Media