When the marketing student said, "It's really hard for me to get to class on time without a car," she was entering which stage of the consumer purchase decision process?
A. purchase decision
B. problem recognition
C. postpurchase behavior
D. alternative evaluation
E. information search
Answer: B
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Which of the following is true of an economy that has hit the zero lower bound?
A. The money supply in the economy increases rapidly as additions are made to the monetary base. B. Any increase increase in its monetary base is exactly offset by a decline in its money multipliers. C. Any short-term bond would provide a return that is much lower than the return from holding cash. D. The economy's interest rates decline when there is an increase in the monetary base.
A marketing program refers to
A. a plan that integrates the marketing mix to provide a good, service, or idea to prospective buyers. B. the specific ratio within a marketing budget that divides resources between advertising, promotions, and personal selling. C. the selection of product benefits and attributes that are added to or subtracted from a given product to create variations within a product line. D. the marketing manager's controllable factors - product, price, promotion, and place - that can be used to solve a marketing problem. E. the allocation of resources within a firm towards individual marketing mix elements.
Hart's Department Store was accused of deceptive promotion. Which of the following best explains what might have happened?
A) Hart's refused to advertise sale prices in the local paper. B) Hart's advertised a bargain price on an out-of-stock product. C) Hart's advertised a large price reduction from a phony high retail list price. D) Hart's used misleading labeling on certain products. E) Hart's exaggerated its package contents through subtle design.
How is uneven economic development likely to affect international management?
What will be an ideal response?