The Ethics Transparency Provision of the PRSA's Board of Ethics and Professional standards addresses the exchange of value between a PR professional and a journalist, known informally as __________
A) pay for play
B) supply and demand
C) bribery
D) transaction equality
E) free press
Answer: A
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Faced with an audience that opposes your ideas, the best strategy is to
A. directly attack their position, pointing out all the ways it is wrong. B. acknowledge your differences and do what you can to show the merit of your position. C. switch positions on the topic so that it appears that your ideas conform with theirs. D. proceed with your original message and leave time for questions.
The term discrimination refers to the behavioral manifestations of one's prejudice
Indicate whether the statement is true or false.
A primary difference between a basic network and a premium network is that
a. basic networks don't include advertising. b. premium networks don't include advertising. c. basic networks are not offered on satellite systems. d. users subscribe to individual basic networks.
Stories, humor, and jargon together help to define:
a. the corporate hierarchy. b. levels of face threat. c. response latency. d. office culture.