What are the four primary elements in an organization's promotion mix? Briefly describe each of the elements.
What will be an ideal response?
The four primary elements in an organization's promotion mix include: (1) advertising--paid nonpersonal messages communicated to a select audience through a mass medium; (2) personal selling--personal communication aimed at informing customers and persuading them to buy a firm's products; (3) sale promotion--use of activities or materials as direct inducements to customers or salespersons; and (4) public relations--a broad set of communication activities used to create and maintain favorable relationships between an organization and various public groups.
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For convenience, you purchase tickets to see the Black Keys through StubHub rather than from the venue itself. In this case, StubHub acts as a
a. strategic ally. b. supplier. c. repackager. d. special-interest group. e. distributor.
Purchases of direct material for May were $105,000, while expected purchases for June and July are $120,000 and $134,000, respectively. All purchases are paid 75% in the month of purchase and 25% the following month. Calculate the budgeted payments for the month of June.
A) $116,250 B) $108,750 C) $120,000 D) $30,000
Which of the statements are true
a. A functional benefit for a new product is when it provides better performance than existing products b. An emotional benefit is when a new product makes the user “feel better” or more satisfied, empowered, etc. c. A social benefit is when the new product contributes in some way to a larger societal good, either from the product itself or the business behind the product. d. All of the above
Portia owes Bon $500 on their roof repair contract, but refuses to pay. To collect, Bon files a mechanic's lien. Under a mechanic's lien, security for the debt is represented by
a. Portia's personal property. b. Portia's real estate. c. the $500 owed under the contract. d. the contract.