Drawing conclusions about a population from a sample taken from that population is referred to as
A. criteria sampling
B. nonprobability sampling
C. extrapolation
D. probability sampling
E. statistical inference
Answer: E
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The two-step approach to direct marketing
A. uses the first effort to screen potential buyers. B. is similar to missionary selling. C. urges customers to make an immediate purchase. D. is typically followed by a sweepstakes contest. E. is commonly found in direct sales.
Ads that appear in a Facebook user's News Feed are called:
A. Marketplace Ads. B. Promoted Ads. C. Page Post Ads. D. Brand Ads.
Which of the following is an example of a transaction that might occur in business-to-business marketing?
A) Maurice buys a new razor on his way home from work. B) The amateur gardener buys a new wheelbarrow. C) The retail outlet buys athletic shoes to sell in its store. D) The professional chef bakes a birthday cake for her son. E) Robyn's mother hires a math tutor to help Robyn pass algebra.
Inflation, interest rates, and foreign exchange rates all are part of which major external business force?
A. Shareholders B. Economy C. Society D. Customers E. Technology