What are some of the typical goals of consumer relations professionals?
What will be an ideal response?
• The most important objective is sales.
• Keep old customers since most sales are made to them; keep existing customers happy.
• Attract new customers by treating customers well and by offering competitively priced, quality products.
• Market new items and services.
• Expedite complaint handling.
• Reduce costs.
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Bryans Corporation has provided the following data for its two most recent years of operation: Selling price per unit$53Manufacturing costs: Variable manufacturing cost per unit produced: Direct materials$13Direct labor$6Variable manufacturing overhead$5Fixed manufacturing overhead per year$63,000 Selling and administrative expenses: Variable selling and administrative expense per unit sold$4Fixed selling and administrative expense per year$71,000 Year 1 Year 2Units in beginning inventory0 3,000Units produced9,000 7,000Units sold6,000 7,000Units in ending inventory3,000 3,0000 The net operating income (loss) under variable costing in Year 2 is closest to:
A. $47,000 B. $175,000 C. $203,000 D. $41,000
From tax returns, the Internal Revenue Service (IRS) has information concerning Elizabeth Jones. Generally, the IRS may not divulge this information to the Federal Bureau of Investigation unless Elizabeth has given written consent
a. True b. False Indicate whether the statement is true or false
Which of the following statements characterizes the growth stage of the product life cycle?
A. Management considers pruning items from the product line to eliminate unprofitable ones. B. Prices are usually high, sales are low, and development, promotion, and distribution costs are high. C. Promotion costs climb, and competitors cut prices to attract business. D. Marketing strategy in this stage typically encourages strong brand loyalty.
The FTC blocked the merger of Staples, Inc. and Office Depot because they controlled a large percentage of the national market for office supplies.
Answer the following statement true (T) or false (F)