Answer the following statement(s) true (T) or false (F)
1. According to Fisher, mythos is unfairly privileged in its significance in persuasion.
2. Fisher believes we should move from a dualistic approach to an integrated approach in persuasion.
3. Structural coherence refers to a story’s flow and arrangement.
4. Integrating good storytelling in diverse, multicultural work environments has tremendous benefit to the organization and its workforce.
5. Persuasion is typically defined as “human communication that is designed to influence others by modifying their beliefs, values, or attitudes.”
1. False
2. True
3. True
4. True
5. True
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The Supreme Court generally interprets freedom of speech and freedom of the press ______.
a. to provide greater protection for freedom of speech b. by defining the press as a speaker c. by combining the two terms into freedom of expression d. by defining all forms and formats of media as full members of the free press
Which of the following statements is an advantage of extemporaneous delivery?
a. It seems spontaneous, but is well-prepared and well-rehearsed. b. It allows for more eye contact than any other delivery mode. c. It provides an opportunity to choose more concise and eloquent language. d. It can prevent you from making extensive changes in content. e. It allows for more freedom of movement.
"If it turns out that we have violated an ethic rule or rules, do we disclose what happened and why and explain how we plan to change our processes in the future?" is a question that addresses which of the following?
A) honesty of identity B) agency employment characteristics C) respect for the rules D) honesty of opinion E) responses when things go wrong
Who does not need the knowledge of audience research?
a. media manager b. programmer c. advertiser d. marketer e. none of above