When an advertiser cites technical information, such as the results of laboratory studies, in an advertisement, a(n) ________ style of execution is being used.

A. scientific evidence
B. testimonial
C. slice-of-life
D. animation
E. dramatization


Answer: A

Business

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The journal entry to record the payment of an interest-bearing note is

a. debit Cash; credit Notes Payable b. debit Accounts Payable; credit Cash c. debit Notes Payable and Interest Expense; credit Cash d. debit Notes Payable and Interest Receivable; credit Cash

Business

Monte Carlo simulation and operational gaming are the only two categories of simulation

Indicate whether the statement is true or false

Business

Longobardi Corporation bases its predetermined overhead rate on the estimated labor-hours for the upcoming year. At the beginning of the most recently completed year, the Corporation estimated the labor-hours for the upcoming year at 46,000 labor-hours. The estimated variable manufacturing overhead was $6.25 per labor-hour and the estimated total fixed manufacturing overhead was $1,026,260. The actual labor-hours for the year turned out to be 41,200 labor-hours. The predetermined overhead rate for the recently completed year was closest to:

A. $31.16 per labor-hour B. $28.56 per labor-hour C. $22.31 per labor-hour D. $6.25 per labor-hour

Business

Briefly define the term marketing mix and distinguish it from the term marketing strategy

Business