The marketing manager of Big Wheel Motors notices an increased demand for "green" cars that use less fossil fuel and emit fewer pollutants. Under which of the following external information sources for making marketing decisions will this information be included?
A. natural world
B. economic conditions
C. technology transformations
D. legal environment
E. competition
Answer: A
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When you need to inform employees that a benefit or privilege will be eliminated,
A) the best approach is to leak the news as a rumor rather than make a public announcement. B) minimize the impact of the bad news by presenting it in as positive a light as possible. C) use the direct approach. D) use as many hedging words as possible. E) explain the decision is in the employee's best interest.
Debit and credit would best be described as terms
a. abnormal b. increasing/decreasing c. quantitative d. locational
A market segment is a subset of a larger market of people or organizations who will respond similarly to a marketing mix
Indicate whether the statement is true or false
Which of the following characteristics of groups may lead to groupthink?
A. Too little information available to the group B. Errors in the information available to the group C. Overconfidence D. Disagreements among the members E. Diversity in the group