James, an interviewer, instructs Lily to respond to his questions with the first thing that comes to her mind. James provides Lily with several stimuli such as words, pictures, and ads. With respect to motivation research, James is using a(n)
A. in-depth interview.
B. projective technique.
C. focus group.
D. association test.
E. predictive test.
Answer: D
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Some companies use _____ techniques to try to predict what customers are likely to purchase in the future.
A. data-mining B. web scraping C. knowledge extraction? D. information integration?
Which of the following statements about sales promotion is true?
A. A particular sales promotion activity usually lasts for an extended time period, without any limitation. B. Sales promotion cannot be implemented quickly and gets sales results later than advertising. C. Sales promotion is generally used to contrast the other promotion methods. D. Sales promotion refers to the promotion activities that stimulate interest, trial, or purchase by final customers. E. Sales promotion objectives usually focus on prompting some long-term action.
The Bank of Charleston uses a Performance Measurement Program that links its most important customer-defined standards to tangible and measurable aspects of service provision and uses the feedback provided by this program to locate and improve service problems. What term should be used to describe the bank's Performance Measurement Program?
What will be an ideal response?
Desirability refers to
a. performance reporting and scorecarding. b. attractive packaging choices. c. characteristics that influence modal selection. d. ride quality.