_____ is the process by which meanings are exchanged or shared through a common set of symbols
a. Promotion
b. Advertising
c. Publicity
d. Communication
ANSWER: d
Communication is the process by which meanings are exchanged or shared through a common set of symbols. People also assign meanings to feelings, ideas, facts, and attitudes. When a company develops a new product, changes an old one, or simply tries to increase sales of an existing good or service, it must communicate its selling message to potential customers.
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Indicate whether the statement is true or false
The use of short-term incentives to encourage the immediate purchase or sale of a product or service is called ________
A) indirect marketing B) sales promotion C) personal selling D) public relations E) advertising
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What will be an ideal response?
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A. Computer processing has been performed as intended for the particular application. B. Data received for processing are properly authorized and converted to machine-readable form. C. Only authorized personnel have access to the computer area. D. Machine processing is accurate.