Which of the following statements is true regarding today's marketing communications?
A) More marketers are shifting away from narrowly defined micromarkets and moving toward mass marketing.
B) More customers have started relying on marketer-supplied information rather than finding out information on their own.
C) Network television, magazines, newspapers, and other traditional mass media continue to increase their dominance.
D) Focused marketing programs, which are designed to build closer relationships with customers in more narrowly defined micromarkets, are no longer used by marketers.
E) Today's consumers are better informed about products and services.
E
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The predetermined overhead allocation rate is the rate used to ________.
A) assign direct material costs to jobs B) allocate actual manufacturing overhead costs incurred during a period C) allocate estimated manufacturing overhead costs to jobs D) trace manufacturing and nonmanufacturing costs to jobs
________ measures the profits generated by investments in marketing activities
A) A SWOT analysis B) A marketing audit C) Regression analysis D) Return on marketing investment E) Marketing budget evaluation
The belief by residents of a country that it is inappropriate or immoral to purchase foreign-made goods and services is referred to as consumer ethnocentrism.
Answer the following statement true (T) or false (F)
Under Superfund legislation, to what extent must a hazardous waste site be cleaned?
a. Reasonable conditions under the circumstances. b. A safe level for the area in which it is located. c. Pristine condition, regardless of cost. d. To the condition of the property before the hazardous waste was dumped on it.