Discuss situations in which you should emphasize more abstract words or more concrete words. 

What will be an ideal response?


Answers will vary.

Communication & Mass Media

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The Feed the Children campaign tells us that "Every day a Kenyan baby is orphaned or abandoned

parents lost to epidemics, violence or poverty..." Which of Aristotle's persuasive appeals is used by this campaign rhetoric? A. Ethos B. Kairos C. Pathos D. Logos

Communication & Mass Media

You have just completed your first interview with the subject of a personality profile. What is the next step you should take?

A. Post raw footage from the interview online as a teaser. B. Write a draft of the story. C. Contact secondary sources mentioned during the interview. D. Hand the material off to your editor for reference.

Communication & Mass Media

Which of the following scenarios represents an example of a physical listening barrier?

a. Jeanine’s excitement for her date on Saturday keeps her from focusing on the speaker. b. Julio refuses to listen to Sven because Sven has a thick accent. c. Lorelai can barely hear over the hum of the air conditioning unit above her. d. Horatio listens to only the part of the message that interests him.

Communication & Mass Media

Describe strategic ambiguity. Provide an example.

What will be an ideal response?

Communication & Mass Media